And apparently, the pleasure center must be entertained if men are to become all that they can be: and other sexy stimuli can make men more prone to seek immediate gratification - leading to blown diets, budgets and bank accounts, new research suggests...
men alternately fondled t-shirts and bras. After touching the bras, men valued the future less and the present more...
they exhibited improved cognition and creativity after exposure to sexy stimuli.
Now guys, before you try to convince your boss that you need to surf pron at work, keep reading:
Van Den Bergh and colleagues rendered the bikini-effect powerless by satiating the stirred appetite with a different type of reward - financial security.
...When the men felt well-off, the bikinis lost their influence. But if they considered themselves among the have-nots, they were likely to seek immediate gratification after seeing women running in bikinis.
So apparently, guys, there needs to be healthy doses of sex and money around, "for medicinal purposes."
You need a raise. *ahem* Science is here to help.